Companies are not using social media and social technologies to socialize; rather they are using them to grow their business and to bring value to both their company and their customers. Ninety percent of companies using social technologies report realizing business benefit from their use. It is estimated that the potential value that could be realized across the value chain through the use of social technologies is more than $1 trillion annually.
This white paper defines social media and social technologies and describes some of the benefits which can be realized by the supply chain and logistics industries through participating. Specifically: enhanced communication with customers, demand generation, increased exposure to the company, reduced marketing costs, risk mitigation, increased productivity, and enhanced marketplace intelligence.
In today’s world the stark reality is that not utilizing social technologies places your company at a disadvantage and opens your company to risk.