Connecting with audiences to convey messaging is a central component of building a solid business strategy. Recent cultural shifts and advances in digital technology have pushed aside traditional methods of communication and given way to the rise of a new type of communication strategy — one that puts content at the very center.

Fronetics conducted a survey focused on the use of content within the logistics and supply chain industries. The survey found that companies within these industries are using content as a marketing tool and are realizing results. 

Key findings from the report include:

  • Companies are using content primarily to build brand awareness and generate leads.
  • Blog posts are the most popular content format.
  • Most content creation takes place in house.
  • Time and resources are the biggest challenges these companies face when it comes to content creation and distribution.
Download the report to learn more.