Any ole content strategy won't help you generate leads. To effectively engage prospects, your content strategy should closely align with your company's business goals and objectives. But how do you do that? And, then, where do you go from there?
This template — designed specifically for the logistics and supply chain industries — guides you through the stages of strategy development. It will help you consider the roles of content creation and distribution, buyer behavior, and prospect engagement within your overall strategy.
The template includes:
- Goal setting
- Identification of your buyer personas
- Tying in the buyer's journey
- Mapping strategic topics
- Keyword identification