Cerasis, a top North American third-party logistics company offering logistics solutions with a strong focus on LTL freight management, moved from a traditional outbound marketing approach to content marketing.  

Key results:

  • Within 25 months Cerasis gained 715 leads from its 
    content marketing efforts;
  • 14% of leads converted to customers;
  • 98 new customers were acquired;
  • 14% increase in revenue.
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