Connecting with audiences to convey messaging is a central component of building a solid business strategy. Recent cultural shifts and advances in digital technology have pushed aside traditional methods of communication and given way to the rise of a new type of communication strategy — one that puts content at the very center.
Fronetics conducted a survey focused on the use of content within the logistics and supply chain industries. The survey found that companies within these industries are using content as a marketing tool and are realizing results.
Key findings from the report include:
- Companies are using content primarily to build brand awareness and generate leads.
- Blog posts are the most popular content format.
- Most content creation takes place in house.
- Time and resources are the biggest challenges these companies face when it comes to content creation and distribution.
